Retail — Dubai

Brief
Create The Hour Dress’s first Dubai store at City Walk, translating the brand into a more contemporary retail environment. The brief required larger fitting rooms, a private bridal experience and an expanded workspace for in-house seamstresses, without reducing the quality or openness of the main sales floor.
Solution
RVA delivered a complete design and build service, managing architectural design, 3D visualisation, contractor coordination and interior delivery. The new layout introduced spacious changing rooms, a dedicated bridal fitting area and a more efficient tailoring space. A curved lime-wash divider with integrated lighting and bespoke shelving created privacy while becoming a distinctive architectural feature. Completed within two months, the store offers a cohesive setting that strengthens both the customer experience and the brand’s presence in Dubai.
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